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Pro and basic models in the iPhone 15 lineup may have more distinctions

According to reports, the sales fall for the current non-pro models is much greater than what Apple's external environment had expected.
06:16 PM Dec 29, 2022 IST | APN Live
pro and basic models in the iphone 15 lineup may have more distinctions

At the ‘Far Out’ event in September of this year, Apple unveiled the iPhone 14 series, which includes four new models. The iPhone 14 and iPhone 14 Pro were smaller models when they were first released by Apple, whereas the iPhone 14 Plus and iPhone 14 Pro Max had larger screens.


Early market indicators were indicative of weak demand for non-Pro models. According to a recent rumour, Apple is reportedly ‘extremely’ worried about how the iPhone 14 Plus is selling and is trying to implement new marketing tactics to make up for it when the next iPhone series is released.

According to a recent story on the South Korean blog Naver, Apple is ‘seriously’ contemplating new tactics for the future iPhone 15 lineup and is ‘seriously’ considering how well the iPhone 14 Plus is selling. According to reports, the sales fall for the current non-pro models is much greater than what Apple’s external environment had expected.


First, Apple should think about lowering the price difference between pro models and entry-level devices. This is consistent with analyst Ross Young’s assertion that all iPhone models could get the Dynamic Island feature next year, which is now only accessible on iPhone 14 Pro models.

Future iPhone models’ pricing may also change, according to Apple, and ‘the price will be determined differently than it is currently.’ It might lower the cost of the 2023 lineup’s Plus model. The starting pricing for the iPhone 14 Plus in India is Rs. 89,900. The starting price for the iPhone 14 Pro Max, in contrast, is Rs. 1,39,900.


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Ming-Chi Kuo, a well-known analyst, had already predicted that Apple would widen the gap between professional and non-professional iPhone models even more and include unique features in the iPhone 15 Pro Max. The business plans to raise the average selling price (ASP) of iPhone devices, according to Kuo.

The blog post also claims that there will be a clear distinction between the pro model and the max in terms of materials and camera components. This supports earlier rumours that stated the iPhone 15 Pro Max model would include a titanium chassis and a periscope zoom camera. It is anticipated that solid-state buttons would replace the traditional volume and power buttons on the high-end iPhone 15 devices.

The basic iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max models are rumoured to be part of Apple’s 2023 iPhone portfolio. Apple’s upcoming A17 Bionic chip is anticipated to power the iPhone 15 Pro and iPhone 15 Pro Max. The A16 Bionic chip might be found in the non-Pro variants.

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