IPL media rights: Bidding war underway for 2023-2027 cycle, reports say TV and digital rights to be sold for Rs 43,050 crore
The bidding war for the TV and the digital media rights of the IPL is underway. It is the second day of the auction which crossed Rs 43,000 crore on opening day of the auction.
Several reports claimed that the TV and the digital broadcasting rights have been sold for a humungous amount of Rs 43,050 crore. The rights have won by two different companies. The winner company A is about to challenge the company B to get the entire TV and Digital rights, the report also said.
With the latest rounds of auctioning, the IPL is set to earn over Rs 100 crore per match, something that is unheard of in Indian sports.
The base price for TV was decided at Rs 18,130 and digital’s base price is Rs 12,210, totaling to Rs 30,340 crore.The upcoming media rights cycle has been divided into four bundles. The first bundle comprises broadcast/TV rights of the Indian subcontinent for all games with an estimated.
Amazon had earlier pulled out of the IPL media rights auction race, the report said.
On March 29, the BCCI had announced the release of invitation to tender for the media rights cycle. The overall base price of the media rights is estimated at Rs 32,890 crore.
The tournament have been expanded from 8 to 10 teams this year with Gujarat Titans and Lucknow Super Giants being included from the 2022 season.
In its debut season, Gujarat Titans had won marquee tournament trophy last month.
The broadcasters are fighting for broadcasting rights to live streaming of the IPL matches. However, the audience don’t care about rights because at the end they would watch IPL free as there several live streaming apps are available on the internet to enjoy IPL for free.
The people can easily access to live the streaming of the IPL matches by downloading apps like Thop TV, Live Cricket HD and Pikashow.
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