Viacom 18 wins Women's IPL media rights, commits per match value of Rs 7.09 crores for next 5 years
Women’s IPL media rights auction took place today, in which Viacom18 has acquired the media rights rights by making a successful bid. BCCI Secretary Jai Shah shared the details of the deal while officially confirming it.
For the unversed, the Women’s Indian Premier League is going to be held this year. For this, the auction process for media rights took place today in Mumbai, Disney+Hotstar, Sony Liv, Zee 5 and Viacom18 were the frontrunners to bid for their executives. Confirming its official announcement, the Board of Cricket Council in India informed about the deal.
A deal has been made for 951 crores for next 5 years
BCCI secretary Jay Shah tweeted the information about Viacom18’s win for IPL media rights. He took to his official Twitter handle and wrote that media rights of Women’s IPL have been won by Viacom18. He also thanked the channel for reposing your faith in the BCCI and the women’s cricket team. For the next five years (2023 to 2027), a deal has been done for 951 crores, i.e. 7.9 crores for each match. It’s huge for women’s cricket.’
Viacom 18 has bought the media rights of the Women’s Indian Premier League for five years from 2023 to 2027 for a whopping amount of 951 crores. He posted a series of tweet writing that after pay equity, today’s bid for media rights of Women’s IPL is another landmark decision.
He further said that this is a big and decisive step for the empowerment of women’s cricket in India, which will ensure participation of women of all ages. ‘A new dawn indeed,” tweeted Jay Shah. However, the BCCI secretary has not yet revealed the final schedule for players auction and the time table of first ever edition of Women’s IPL. Indian fans are also excited to know how many team and cities will be formed in this tournament.
